Lucid Culture

JAZZ, CLASSICAL MUSIC AND THE ARTS IN NEW YORK CITY

Mehmet Dede of Drom Reflects on the Defiant Relaunch of A Popular Manhattan Nightspot

In these difficult economic times, while some New York clubs desperately pander to the lowest common denominator with jello wrestling, beer pong and other ways of killing time on the Jersey Shore, the elegant New York East Village nightclub Drom at 85 Avenue A between 5th and 6th St. is relaunching itself as an all-purpose world music emporium on April 1. It should come as no surprise that we’re fans of the club: having rated Drom as Best Manhattan Venue of 2009, we watched them slowly gravitate to being more of a restaurant before rededicating themselves to the live music that made the place such a mecca in its first two years, beginning in 2008. Drom’s Director of Programming and Bookings, Mehmet Dede, who along with global promoter Serdar Ilhan is responsible for the makeover, took some time out of his schedule to speak with us. Here’s the scoop:

Lucid Culture’s Correspondent: It’s no secret that we’re glad to see that Drom is back – we spent a whole lot of time at your place a couple of years ago. What’s behind the decision to make it a fulltime music venue again, other than it’s a lot of fun?

Mehmet Dede: It’s always been a fulltime music venue. About a year after it opened some creative differences arose among owners and the programming became less cohesive – the club lost its soul, in a way. When co-founder and brainchild behind the club, Serdar Ilhan, bought out his partners last summer (with his new partner Ekmel Anda), he not only remodeled the club, but also made necessary programming and management changes to re-brand the venue to fit its motto, “Global Music for a New World.”

LCC: On one hand, what you’re doing makes sense: the Poles want Polish music, the Turks want theirs. Same with the Azeris and the Dominicans and every other great culture in this melting pot of ours. So there should be a consistent market for all of that. Yet no club dedicated to “world music,” that is, music that represents pretty much every culture, has ever managed to stay in business in New York. Are you on to something that nobody else is?

MD: We tend to think of “world music” as music that brings together communities. What I think sets Drom apart is that it is open to sounds from more countries, communities and genres than other clubs: You can hear Russian space-age pop music, an alt country band and traditional Greek music all within the same day, at times here.

LCC: Does the grand reopening involve the sound system, or the decor? Since day one, you’ve been one of the best-sounding rooms in town – I hope that won’t change…

MD: We’ve enhanced the sound system, added new gear to our technical inventory and enlarged the stage area. We’ve also painted the floor, added new artwork to the walls, and new furniture as well. The biggest change is the addition of a big chandelier, which makes you feel like you’re listening to the artist in your living room.

LCC: You and Serdar use the club as home base for your frequent global music festivals, whether in Central Park, at the UN or the Town Hall among other venues. The latest kicks off with a mammoth free concert in Central Park on Friday, June 17 with legendary Turkish songwriter/filmmaker Zulfu Livaneli. Will you continue promoting big events like that one?

MD: Yes. Serdar and I started off as promoters, and over time added producing festivals and running a nightclub to the list. Today, while we continue to produce one-off shows in and around town, we wanted to bring our experience in doing these events to a live music hall.

LCC: Your schedule for April is as eclectic as anybody could want. Palestinian-American songwriter Stephan Said continues his monthly residency; you also have jazz, Turkish music, a terrific classical pianist playing her cd release show, Turku’s hypnotic Silk Road songs on the 16th, and diverse Middle Eastern sounds with Duo Jalal on the 27th, just to name a few events. Anything else that we should know about?

MD: I would add to that list the Beatrockers & Hardknockers event on April 23rd – the ultimate showcase of the beatbox artform. Poum Tchack, a sextet from the South of France, who are elegant and classy, will play on April 30th. Last but not least, new-soul-comer Chris Turner will play at Drom in April.

LCC: Maybe this isn’t your department – or maybe it is – but I noticed that while pretty much every other restaurant out there has raised their prices, Drom’s are lower than they were last year. And the menu is simplified. What’s up with that? Will you still have that mezze [appetizer] plate that I love so much?

MD: We have simplified the menu because we have a better idea now of what people eat when they attend a concert at our venue. We are primarily a live music hall:  to complement that, we’ve added easy-to-eat main courses, bar food and finger food to the menu. Don’t worry, your fave appetizers will remain on the menu!

LCC: Is there a reason why your place is so pleasant and so many other clubs aren’t? I mean, when I go to Arlene Grocery, the crackhead who does the door acts like she wants to rip my head off. If I want a decent seat anywhere near the stage at City Winery, I have to show up super early. Yet when I come to your place, it’s dark and cozy, everybody’s friendly and relaxed, I can always manage to find a spot somewhere to sit if I’m hungry and I never start to feel like going up and strangling the sound guy. Does one have to be Turkish or Bulgarian to run a club that doesn’t make the customers feel like they’re in a concentration camp?

MD (laughs): Maybe it’s the Turkish hospitality?!

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March 31, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment